The Perceived Value of Free: The Value of Free

Brain Puzzle

We all love free, but we don’t value free.

It’s hard to assign value to something that is free. The fact that something is free effects our ability to quantify the value of that product. But when you have to give up something (money, time, services), in order to obtain a product it becomes more valuable. Simply because in your mind that item...

Help for Procrastination - A Recipe to Beat Procrastination | Snapclass

How To Beat Procrastination

Prep Time: 10 minutes

Cook Time: Until Throughly Beaten


  • 2 Pieces of paper
  • 1 Pen


Grab your piece of paper and pen. Using your pen write down the top 10 most important things you need to accomplish. If you have less than 10 thats ok, but no more than 10.

Once you've written down your top 10,...

Business Decisions: Did Apple Make a Mistake? | Snapclass

Check Mate

Typically mistakes don't matter, but as your organization grows or you move into a more important role decisions start to matter just a bit more. Why? Two reasons. First, your business decisions start to have a more measurable impact on the organization. Second, there are many more eyes watching you, so making a mistake...

Customer Emotions: How Customer Emotions Drive Action | Snapclass

Drive The Needle
I want you think about the worst customer experience you've ever had. You know the one. The one that left you fuming, the experience that you ranted about, the one that left you bitter for weeks.

Two months ago I had one of those experiences. The experience took place at Nordstrom, a high end department store. I won't rant about the details, but the experience was so bad it was comical. It was so bad it bothered me for a month! But that's when I realized I wasn't upset about the experience, I was upset because the experience differed so greatly from my expectations. I was accustom to a high level of service at Nordstrom and because my experience was so far from that expectation I got upset (emotion) which in turn drove my actions (this blog, emails to corporate). 

Most of us realize that emotion drives action, BUT most of us don't think about that relationship - it's not linear, it’s exponential. As the intensity of your emotions increase the actions associated with it increase exponentially.